Carhartt-WIP Illustration Campaign

This is awesome. I've been watching Carhartt Work In Progress for a couple of years trying to figure out how and why they're able to do what they do. They're transforming a workwear company more into a lifestyle and streetwear brand, but yet still keeping their authentic workwear side of the brand available.

Anyways, this is just my appreciation for their recent campaign which features the artist, SHOHEI, who uses a single ballpoint pen to create this elaborate and realistic illustrations. To me, I appreciate this time and effort much more than a simple photography session. This way of marketing clothes has a fine appreciation for the details and artistry of it all. Kudos to Carhartt.