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Thursday, July 19, 2012

Quality Wins for Horween

It's great how brands and consumers are coming back to placing a significance on quality. Not only has it come full-circle back to "Made In USA," but a main component of that shift is that some of the best quality of work is done within our own borders.

Horween is a leather tannery based in Chicago, IL. It's been there for over 100 years and still does the same thing it has always done -- tan leathers. They take pride in their work, and believe me, that's an understatement.

After so many brands have opted for the quicker and cheaper options in the past, we are now beginning to see a lot more focus on the old saying, "Quality over quantity." This is true so much so that all of a sudden, Horween leather has become a household name -- which is nuts! That is a true testament of their work; That it is of such high quality and authentic craftsmanship, the consumer has begun to recognize its "stamp" of leather on their footwear. This truly is an incredible feat.

Here is a sampling of some of the companies that not only utilize Horween leathers, but also make it a marketing opportunity to showcase it. Quality is a selling point that should never get old and should always be an important factor when making any purchasing decision. Remember, QUALITY WINS!

Sebago x Horween:


Wolverine 1000 Mile x Horween:


Vans x Horween:

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