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Wednesday, April 25, 2012

NIKE: How They Hyperfuse

You've seen the shoes by now, the ones that look like a normal shoe but there are no seams or stitching anywhere on them. If you're like me, you probably wondered quietly to yourself, "How did they do this?" The Kitchen at Nike is where the hands-on experiments take place for the latest and greatest innovations. Fortunately for us, they opened it up for a video to show how they Hyperfuse the materials together to make a light weight, yet durable and strong footwear product for sport and life. Grab your mini bag of popcorn and your notebook:

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