The Revive boutique in Birmingham, Michigan, teamed up once again with Dr. Romanelli for a series of custom jackets. This time, they created a short story film to highlight the pieces in narration form. This video marks the first within a series of them yet to come.
The videography was done by The Work and features shots down Woodward Ave, Belle Isle, and else where around Detroit.
This by far has to be the most elaborate "viral" branding campaign to promote a few jackets that aren't even available to purchase off the rack. Expect much more to come.