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Tuesday, January 17, 2012

Guerilla Marketing

This was brilliant. A perfect example of guerilla marketing from Nike. Simple, effective, and requires a double-look to process it -- therefore, that means it's being seen and not ignored like the countless other advertisements being blasted in the city. Plus, it attracts attention from gawkers and excites people enough to have them pull out their camera phones and snap pictures to send to friends or share on their Facebook, Twitter, Instagram, or blog (like I'm currently doing).
 
 

1 comments:

  1. This definitely is a good example of guerilla marketing because its cheap and effective. Although, it would be more effective if the other bench wasn't there, but it still a great idea.

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