Wednesday, February 23, 2011
From the average consumer's perspective, shelling out $100-$300 for a pair of boots can be compared to pulling teeth. I can say that because I am that average consumer; in fact, maybe even below average..? However, after watching these videos from the Red Wing Shoe factory in Red Wing, Minnesota, there's a new appreciation gained for their craftsmanship. Since 1905, the Red Wing Shoe Company has been making boots like these. Back in the day, they produced around 200,000 pairs of boots - mostly for our military and especially during both World Wars. Nowadays, they produce 1.2 million pairs of them between their 3 factory locations in the US. Not bad for a hockey team that also makes shoes. (That's a joke. Don't go telling everyone that the Detroit Red Wings and Red Wing Shoe Company are the same - you'll look stupid if you do. Believe me.) Enjoy this little history/craftsmanship lesson:
This second video is similar but a bit more in-depth about parts of the production specifics. This video was producted by complex.com, whereas the first was created by the Red Wing Shoe Company.