Too often billboards either go completely unnoticed, or worse yet, we wish we hadn't noticed them. I'm not the biggest fan of traditional advertising because so often it is ineffective, but this particular campaign was very well done. It combines the traditional tactic of an outdoor billboard and merges it with the social media aspect by creating it into this viral Youtube video. The billboard displays the 'growing' process of a tomato vine as it grows fresh tomatoes that are then used in a can of Red Gold Tomatoes. Not bad for a billboard for canned tomatoes, eh?