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Friday, January 21, 2011

Video: History of Oakley

I'm a history buff when it comes to learning how today's companies came up from small businesses. Obviously, one of the first companies that comes immediately to mind is Nike - which we know all too well their story - but I came across this short video documentary about Oakley. I had no idea how old of a brand this was because my first exposure to them was in elementary or middle school with the classic Oakley frames of our generation.

My favorite quote: "When Jim started Oakley, probably a few thousand dollars a year - obviously not profitable in the first years, to now a company that does over a billion dollars a year in sales. But, the interesting thing is that, as long as I've known Jim, that wasn't his goal. That wasn't what he was after. It was never a profit goal. It was always a product goal."

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