Yesterday, Starbucks revealed their new brand logo. They say that it will enable the brand to widen their products, from coffee and other beverages to muffins, bagels, and whatever else they create. Personally, I do like the change. The new logo is more simple, seems very lightweight, fresh, and crisp.
If you've been following the blog since Day 1, you might remember that my uncle is some title in the marketing department, which I'm sure he oversaw the logo redesign process. Here's one of my first blog posts ever from when I was out in Seattle visiting the Starbucks headquarters: http://twaycollection.blogspot.com/2008/08/day-4-starbucks-headquarters.html. It's interesting to go back and read up on what was happening years ago. That's the great part about an "online journal," it's easy to go back and search for specific subjects and posts.