How NIKE Makes Oregon Better

Even though they lost last week in the National Championship game, Oregon still looked good doing it. There's no doubt in my mind that the first thing that comes to mind when Oregon is ever mentioned is their uniforms. Love 'em or hate 'em, you can't help but notice them. However, there is a method to their madness...

Visually, the colorway of the uniforms is meant to bring your eyes to the fastest moving parts of the player's bodies -- the hands, and in particular the shins (which move twice as fast as the thighs do while running). Todd Van Horn, Nike's top football uniform designer, says, "The artistry comes in in how we make the players look fast and look dynamic." To top it off, a custom font was designed to make the players look bigger and badder. The numbers are wider at the top and narrower at the bottom, thus making the player's shoulders look bigger and the waist look slimmer. Nike takes VERY good care of their founder's alma mater.





The Oregon football team aren't the only ones getting the special attentions to detail by Nike. Tinker Hatfield, who is 'The Man' when it comes to designing shoes (including some of the most popular Air Jordan sneakers), was behind the design on this basketball court makeover. Imagine you're located deep in a thick forest, and you are standing there, looking up towards the sky... This court is as if you were there, looking to the treetops somewhere in Oregon-country. Once again, love it or hate it, but you can't help but notice it.