T.WAY's College Tips: #3 of 11

BRAIN SPONGE
Everyday is an absolute golden opportunity to learn. Soak up your required class materials, but also, build your desire to learn outside of the traditional classroom setting. Observe everything you can about the industry that interests you most. Read the trade magazines, stay current on the blogs, study the industry leaders, understand the trends, and more. Become a student of your passion.

It wasn’t until the T.WAY brand began growing did I consciously realize that everyday moments are learning experiences. For me, those moments were paying attention to what clothes or shoes my target market was wearing. In addition, it was knowing where they are going, what they are talking about, and other key items that create future trends. Beyond seeing my target market, I also began to analyze what other businesses were doing. I learned to study my competition just like an athlete would watch game tapes of their opponents. Look for their weaknesses to exploit as well as yours that you can improve upon.

Moral of this story: become a student of your passion.