Yeah, you read that right - NASCAR. Never before have I sat down and watched a race on TV, let alone be a spectator at one. However, when a new opportunity presents itself I am always willing to try new things. I was contacted by the Michigan International Speedway a couple of months ago about a possible custom sneaker project. The discussions and designs are still in the very early stages of development but seem to be heading in the right direction. To gather some primary research for it, they invited me down for this weekend's NASCAR race to experience the sites and sounds for myself with a couple of tickets and pit passes. I must say, it is much more entertaining in person. I have never heard anything so loud before; it was insane! Soon after the race started I couldn't bare it anymore and had to walk out to buy earplugs even. Overall the experience was awesome. Being able to literally feel the roar of those massively-powered engines is incredible. There is a lot of work ahead in order for a possible sneaker project to take place for next year's race, but this weekend was a great start. Stay posted!
P.S. Noticed the "Dream Impossible" shirt? A few sizes still available for you to purchase: shop.TWAYcollection.com!