Thursday, March 04, 2010
Anyone who has watched an NBA game this season has seen that Adidas is this year's athletic partner, which means they do all the teams' jerseys, warm-ups, and apparel. This week they made a HUGE marketing mistake with the NBDL, which is the NBA's version of the minor leagues. Long story short, Adidas banned all non-Adidas brand shoes to be shown - which means any other brand marks must be covered up by masking tape. That's STUPID! If anything, people are going to look harder and longer at the shoe that has a censored piece of tape over it! By bringing attention to the banning of the other branded shoes, they are making themselves look like little punks who go crying to their mom when their big brother is overpowering them. Adidas has some nice products, but this was a horrible decision on their part. No one would have ever noticed any of it if they had not brought everyone's attention to it. There is a small write-up on NiceKicks.com where there are over 69 comments by people sharing my same disgust at Adidas. They shot themselves in the foot on this one - no pun intended.