Last night I met with the Polishing Center, a portfolio-building creative advertising group in Grand Rapids, to introduce them to the T.WayCustoms brand. I was very fortunate to be asked to serve as their client. What does that mean, Tyler?? Good question. Basically they are a 10-person creative team very similar to an advertising agency who offer numerous creative services that each team member will use their experience here as a portfolio builder. Their team is comprised of graduate & undergraduate young advertising professionals directed by a professor of advertising that choose a client to work with for a few months. Essentially all of their services would equal out to around $500,000 worth of services - but thankfully T.WayCustoms was chosen as the client and offered services without charge. Umm...WOW, Yes please - sign me up!
The main project the team will be working with me on is the apparel company that will be branched off from the T.WayCustoms/Tyler Way brand. That's about all I'll say about this until the time is right - so consider this a top secret operation! But don't worry, I'll give you all the insight as we go along - I gotcha!