Friday, October 31, 2008
Stay safe this Halloween weekend, and come back for a review of costumes - good and bad!
Thursday, October 30, 2008
Another tie-in to LeBron and my trip to Portland in August, this 15:second spot commericial for the LeBron VI was put together by their ad agency, Wieden + Kennedy, who I also spent time with earlier that same day I went to Nike.
Wednesday, October 29, 2008
P.S. Keep the look for Rodney Stuckey and Derrick Rose this season
Tuesday, October 28, 2008
God bless & be easy,
- T.Way -
Thursday, October 23, 2008
So I said forget the NBA and corporate mumble-jumple, I knew it'd surface on YouTube sometime. So I kinda forgot about it for awhile, but then somehow stumbled upon some clips of it on YouTube just now. So here it is in case you missed it or just wanted to see him wear the sleeve again. Obviously Rip definitely got robbed in it, cause EVERYONE else was steppin on the line too, but for some reason they don't have much love for Detroit or somethin...Guess we'll have to change that. *FAST-FORWARD 3-MINUTES AHEAD, AND LISTEN CLOSELY DURING RIP'S LAST RACK (ANNOUNCERS MENTION THE SLEEVE)*
From there I made it to Uncle Wes' home to pick up LeBron's sneakers that Nike sent for the project. Then I spent some time with different people in the Novi mall at Footlocker and Champs just talking shoes and answering questions, etc. My next scheduled meeting was supposed to be in Detroit at Snyx Studio with my other guy, TWheel, but we weren't able to get on the same schedule so we had to sign a raincheck on that one unfortunately. Then I needed some WiFi but couldn't find it anywhere without having to pay $9.99 for a day-pass - that's just stupid! After accidentally setting off the Emergency Alarm at a Borders, I finally found a Free WiFi spot at Panera Bread. They on my fav-five now!
Near dinner time I was ready to head to the Palace for the Pistons/Cavs game...the game itself wasn't bad, definitely better than the one in Grand Rapids last week. While I was sitting underneath the basket by the Cavs bench, Uncle Wes (if you don't know who he is, Google: "Worldwide Wes") motioned to LeBron on the bench saying somethin like "this is the sneaker guy I gotchu with..." And it caught me a bit off guard, but Bron looked over real excited, like "Kid-LeBron" from his commercials excited, haha, and so we did the "Oh, what's good man" from like 50 feet away in the middle of the game, ha. I was happy to know LBJ is excited bout this project as well.
After the game I was able to get another pair of AF1s that Rip [Hamilton] wanted me to do for him, and then had to make the long hike back to the other side of the state. Nothing like a stop at McDonald's half-way through the trip...that was prolly the only thing that kept me awake at that point. Got back around 2am and just crashed in bed until the alarm woke me up a few hours later. Another day, another adventure for a dollar. Ha.
God bless & be easy!
- T.Way -
P.S. Thanks to Adrienne for skipping her classes (which I never support - Stay In School, Kids!) and making the trip with me...she did laugh her head off & embarrass me even more when I set off the Fire Alarm, took a nap in Panera Bread while I worked, and tried taking pictures of LeBron on the bench WHILE he was trying to communicate to me, Haha. But she made the long day more bearable & didn't' let me sleep on the drive home. So thanks, hah.
Monday, October 20, 2008
These sneakers will be autographed by all those artists on the mixtape and will then be auctioned off with all the proceeds benefiting Hip-Hop 4 Habitat (auction date still TBD). You have to look closely to the sneaker because incorporated in this organized ciaos are the brands involved for the cause: T.WayCustoms, Chaunce Clothing, illRoots.com, Notherground Music, DJ Dub Floyd, Subconscious Threads, and Mick Boogie.
Saturday, October 18, 2008
God bless & be easy!
Thursday, October 16, 2008
Wednesday, October 15, 2008
Anyways, back to the regularly scheduled update: after the game was over I was able to catch up with Rip and Chauncey for a few minutes in the back, and updated them on about the Lebron project (which I'll update you on shortly as well!). You see, Chauncey is signed with Vitamin Water, and they are the main sponsor I'm looking at to work with for the Lebron project, so hopefully we'll be able to connect. Like I said up there, it's been a year, but yet Chauncey still hasn't decided what he wants for his (Adidas) sneakers, ha. I think I'ma have to put the heat on him soon though if he hasn't come up with something by the time I'm done with the Lebron and now this next guy's project too. On that note, Rip asked the next time I'll be on the east side of the state because he's got more sneakers he wants done-up. Sooo the Lebron's are supposed to be in this week from Nike, therefore I might make the trip east this weekend to pick all the sneakers up at once?...make sure to stay updated on everyyything cause things keep movin quickly, my friend. I'll update you on the Lebron project within the next day or two as well. But right now I've gotta prepare for this business idea-pitch competition on Thursday at Grand Valley State University. First things first!
God bless & be easy!
- T.Way -
Monday, October 13, 2008
Friday, October 10, 2008
Tuesday, October 07, 2008
You probably first met Alicia Jeffreys from the T.WayCustoms' Spotlight on the Detroit Pistons and Shock as the Director of Business Operations for the Shock and the Director of Brand Management for the Pistons. Unfortunately, not too long after we filmed this interview with her she had to receive serious cancer treatments in a Boston hospital - more information can be found below. Please keep Alicia and her family, friends, and co-workers in your prayers. God bless & be easy.
This article about Alicia was taken from WNBA.com:
"Alicia Jeffreys has been an integral member of the Detroit Shock's front office since 2003. Currently, she is the Director of Business Operations. In 2004, Alicia was diagnosed with Neurofibromatosis. She had multiple tumors in her back and legs that caused quite a bit of pain and discomfort. Four years later, the day before her 28th birthday, the doctors found another tumor. But this time, it wasn't a normal neurofibroma. It was a malignant tumor, a chordoma, form of bone cancer. Since then, other tumors have been detected, and Alicia has been in Boston for close to two months. She has had intense radiation treatments and surgery at the Dana Farber Cancer Institute.
Instead of enjoying the Shock's run to their third WNBA Championship in the way that Alicia has enjoyed the past two - running around like a chicken with her head cut off making sure that all goes well, the building is packed, and the team feels the energy from a raucous Detroit crowd - Alicia is watching the games on television in Boston.
At the end of Game 2, Katie Smith encouraged Alicia by shouting, "Alicia Jeffreys, if you're watching, keep battling!!"
Sunday, October 05, 2008
Thursday, October 02, 2008
God bless & be easy.