Saturday, August 30, 2008
Read more about SoulDub on our "Spotlight" feature: http://www.twaycustoms.net/spotlights_souldub.htm or visit their page: http://www.darkreggae.com for shows, music, video, pictures, and anything else you want. Support your local music in every way you can! God bless & be easy!
Thursday, August 28, 2008
Wednesday, August 27, 2008
This group freakin rocks people's socks off & have a style that is actually unique in the music world, believe it or not. They mix some hip-hop, raggae, & rock into a crazy performance. Hope to see you there, cause you know T.WayCustoms will be represented!
Tuesday, August 26, 2008
Friday, August 22, 2008
***CLICK to view the All City Kicks blog post about the T.WayCustoms x ACK collaboration sneaker!***
Thursday, August 21, 2008
Wednesday, August 20, 2008
Friday, August 15, 2008
Wednesday, August 13, 2008
The highlight of the goods were undoubtly the Nike Hyperdunk Supreme Marty McFly "Back to the Future 2015" which are considered super-exclusives because only 350 were produced worldwide (But that still doesn't compare to T.WayCustoms sneakers being the only ONE in the World!). If you look these up on eBay right now they're going for around $800...but don't think I'll be giving these ones up - they have extra special meaning since they were a gift from Nike.These shirts were given to me by the Jordan brand. They are Europe exclusives so they weren't even available in the United States. They also took me into the "Secret Closet" and gave me a pair of sample Jordans that are won't be released for some time...I would provide a picture buttt they're in the process of being T.WayCustom'ized!
Tuesday, August 12, 2008
Saturday, August 09, 2008
The week before I called [Wordwide] Wes just letting him know I was going to Nike, but I never knew who I would be meeting with from Nike to tell him. On Wednesday, the day before my meeting, he apparently called one of his many contacts at Nike, Yuron, and told him, "I've got this kid you gotta meet..." And then he proceeded to tell Yuron about me. When Wes said Tyler Way, Yuron said he paused, and thought that name sounded familar...then Yuron told Wes in a bit of disbelief, "I think I'm meeting with him tomorrow..." For Wes, the most powerful man in sports, to offer a recommendation to Nike, let alone the same guy I was meeting with the next day, could be nothing but an answered prayer.
We got dropped off in front of the Jerry Rice building, and then Yuron, the Global Footwear Product Director of Nike Basketball, met us in the lobby & told me my name proceeded itself - that's when he told me the story with Wes. He then took us up to the Basketball offices and gave the tour introducing us (Terry Davenport, CMO of Starbucks, and I) to everyone in the office. We went into the main conference room where they make all the presentations, signings, and deals with the players from Kobe, to Lebron, and everyone else in between - it was the sickest board room I've ever seen. He also showed the exclusive Olympic pack each player on the USA Men's team received. After the tour, we met in the conference room with the design team for Lebron. They shared the overall process of designing the next great basketball shoe from where the inspiration comes from to the technology they use - which was amazing to get that inside look into what & how they do what Nike does.
For my first stop, I sat in to a conference call with Nike about a viral video campaign with LaDainian Tomlinson (RB - San Diego Chargers). After, Chaucer & Sarah from the media department took me out for a great lunch where I was able to learn their important roles in the agency (placing the ads in all the right magazines, newspapers, and TV spots for their clients - so when you see a Nike or Starbucks ad, in addition to their many other clients, either Chaucer or Sarah put it there). Chaucer is also the lead vocalist for a Portland-based group called Copacrescent - look out for their Spotlight feature, they have a great sound & album!
Then I was able to meet with Byron, an Account Director & leader of "the 12." He shared with me with a lot of great knowledge in the overall ad business and described his 4 years of working for Nike over in Tokyo. He is also co-in-charge of The 12, which is the agency's internship program. He has over 600 applicants for only 10-12 internship seats. They handle actual clients' work & are one of the best portfolio schools in the country. After spending time with Byron and meeting others throughout the agency we had to head out to the Nike world head quarters for the meeting of the week...!
*I didn't take these pictures because I was a bit busy doing my business (they were found on the net), but the building was amazing. I loved it...really, I actually fell in love with it. The overall environment bred creativity & excellence, as if it was pouring out the air vents.
Friday, August 08, 2008
Check out the Tether agency at http://www.tetherinc.com/!
Wednesday, August 06, 2008
I was even granted access to a store mock-up review with the creatives & executives as they walked through the displays for the Christmas season. They even asked my opinions on some things & agreed exactly with my thoughts, so that topped off a great day in an amazing work environment. Starbucks is much more then it seems - and that's something I'll touch on later as well. But stay up for what's next, cause it's getting better & better!