Friday, December 05, 2008
Hopefully you've heard about Johnny Cupcakes by now - they have been around for a few years and have created a huge following of a very dedicated fan base. I've been watching them for awhile now just staying up to date, etc. but recently decided to see why so many people love them. I purchased some of what you see below on-line - the tee, winter gloves, and the gift box. The funny thing was that with any purchase you also receive humorous little trinkets & cards. My package came with a Saved By the Bell trading card even, haha. It's funny things like that people can really relate to and appreciate. Another major reason why they are able to sell so many shirts with cupcakes on them is their attention to detail in the packaging. That was the aspect I was most impressed with. Every brand has to tell a story, and this one certainly has developed a unique experience to go along with it.