Halloween = Marketing Opportunity

Yes, I did dress as a homeless man...and yes, I did use it as a marketing tool, ha. Wearing these T.WayCustoms (pictured below) drove people to probe about the homeless lifestyle but yet the $1,000 sneakers...which led my response to be, "I bought the shoes and then I went homeless, but it was well worth it. These sneakers are killers." My exit was then handing them the T.WayCustoms flyer, and then carrying on. Lame? Maybe. But as I've learned, every opportunity needs to be turned into a marketing opportunity! Just another night in the life.