You probably first met Alicia Jeffreys from the T.WayCustoms' Spotlight on the Detroit Pistons and Shock as the Director of Business Operations for the Shock and the Director of Brand Management for the Pistons. Unfortunately, not too long after we filmed this interview with her she had to receive serious cancer treatments in a Boston hospital - more information can be found below. Please keep Alicia and her family, friends, and co-workers in your prayers. God bless & be easy.
This article about Alicia was taken from WNBA.com:
"Alicia Jeffreys has been an integral member of the Detroit Shock's front office since 2003. Currently, she is the Director of Business Operations. In 2004, Alicia was diagnosed with Neurofibromatosis. She had multiple tumors in her back and legs that caused quite a bit of pain and discomfort. Four years later, the day before her 28th birthday, the doctors found another tumor. But this time, it wasn't a normal neurofibroma. It was a malignant tumor, a chordoma, form of bone cancer. Since then, other tumors have been detected, and Alicia has been in Boston for close to two months. She has had intense radiation treatments and surgery at the Dana Farber Cancer Institute.
Instead of enjoying the Shock's run to their third WNBA Championship in the way that Alicia has enjoyed the past two - running around like a chicken with her head cut off making sure that all goes well, the building is packed, and the team feels the energy from a raucous Detroit crowd - Alicia is watching the games on television in Boston.
At the end of Game 2, Katie Smith encouraged Alicia by shouting, "Alicia Jeffreys, if you're watching, keep battling!!"